Your buyers can't tell why you.
Make sure they get it, everywhere they look.
GrowthPath AI builds the products and services that fix positioning, AI visibility, and go-to-market for technical B2B companies, so the buyers comparing you in ChatGPT, Perplexity, Gemini and Google AI Overviews can tell what you actually do, who it is for, and why it beats the alternative they are also reading about. Built in Europe.
Your brand has an answer engine blindspot.
B2B buyers ask ChatGPT, Perplexity, Gemini, and Google AI Overviews who to choose before they ever hit your site. If your name isn't in the answer, you're already losing the deal.
The zero-click funnel (coined by HubSpot): AI answers intercept clicks before buyers reach you.
We call it the answer engine blindspot: the space between how B2B buyers now decide and where your marketing still shows up.
You're reviewing last quarter's numbers on a Tuesday morning. Rankings held. Pipeline didn't. That gap is the answer engine blindspot.
The buying committee is 22 people deep. They all use AI.
A B2B tech or e-commerce purchase runs through a 22-person buying committee (Forrester, 2026). Your sales team reaches two or three of them. Your marketing reaches maybe six.
Meanwhile, 94% of B2B buyers use LLMs in their buying process. The one surface most stakeholders touch is the AI answer.
Gets your brand recommended. Understood. Chosen.
Products you run yourself, and the marketing systems we build and run with you: agent-driven, self-improving, built in Europe for technical B2B companies.
The work between trigger and pipeline.
AI visibility optimization is how you shape what buyers hear from AI. Deals get decided inside those answers, before anyone clicks.
It breaks into two jobs. The first is discoverability: will you make the shortlist? The second is positioning: what the buyer hears before a single click.
Both get decided on-site and off-site. Your website is roughly 15% of what AI uses. The other 85% lives off-site: G2, Capterra, Trustpilot, Reddit, Wikipedia, industry blogs, listicles, analyst mentions. Optimise only what you own and you only move part of the answer.
Run it yourself, or run it with us.
The same system either way. What changes is who does the work, and how much of it you want to own.
Use them yourself.
See where you stand today, then keep watching it. Nothing to install, no call required.
- AI Visibility Scan, free on your domain in under five minutes.
- The full Pro report when you want every buyer question, all five engines and the action plan.
- AI Visibility Loop keeps you in the answer: what AI tells your buyers, checked daily, every shift tied to the work you shipped. Launching soon
Run them with us.
We implement, customize and run them with you. You keep everything we build.
- Position Sprint to decide what you should be known for.
- GTM Sprint, 90 days from positioning through execution.
- The marketing system behind it, and when the right tool doesn't exist, we build it, and you keep it.
- A managed engagement that ships the on-site and off-site work every month.
Agent-driven. Self-improving. Built for an AI-first world.
One system that measures what AI says about you, fixes it on-site and off-site, then tracks what moved.
Each cycle learns what worked, what didn't, and applies it next round. Month 3 is measurably smarter than month 1.
What monitoring tools and agencies both can't do.
Structural choices baked into the system. Not marketing claims we could drop tomorrow.
See what AI says about you. Get the exact fixes. Prove they worked.
Start with the free scan. Everything else is a decision you make after you have seen the evidence, and every page below carries its own price.
See how ChatGPT, Gemini, Perplexity and Google AI Overviews describe and recommend your brand when buyers ask. Free demo on your domain in under five minutes.
Buyers ask AI who to choose, and the answer keeps changing. The Loop watches it daily, flags what moved, and scores the work you ship against it: more mentions, in more answers. Join the waitlist to hear the day it opens.
Join the waitlist→The AI perception map, the competitive positioning gaps, buyer language mined from where your buyers actually write, a category narrative, and the map of what AI should recommend you for. Closes with a live workshop.
See the Position Sprint→Position Sprint to decide what you should be known for, a 90-day GTM Sprint from positioning through execution, the marketing system behind them (custom software included where nothing off the shelf fits), and a managed engagement that ships the on-site and off-site work every month. You keep everything we build.
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Questions we get on the call.
And answers worth having before you book one.
You lead with AI visibility. Is that the whole business?
No. GrowthPath AI builds products and systems for B2B marketing in an AI-first world, and AI visibility is where most technical B2B companies feel the problem first, so it is where we start. From there: a Position Sprint to decide what you should be known for, a 90-day GTM Sprint from positioning through execution, the marketing system behind them, and a managed engagement that ships the work every month. Everything we build stays yours.
Do you offer products or services?
Both. The products you run yourself, no call required: the free AI Visibility Scan and the AI Visibility Loop. Services mean we implement, customize and run the same system with you: sprints, marketing systems, a managed engagement. What changes is who does the work.
What do the Position Sprint and the GTM Sprint do?
The Position Sprint decides what you should be known for: two to three weeks of AI-perception evidence, competitive gaps and buyer language, closed with a live workshop. The GTM Sprint turns that positioning into a go-to-market over 90 days. Most teams start with the Position Sprint.
You build software too. Are you a dev shop?
No. We solve marketing problems; software is part of how we solve them, alongside positioning and the people running the system. When the system needs a tool that doesn't exist, we build it, and you keep it. If you already have a spec and want a contractor, we're the wrong call.
How long until we see results?
Sprints are fixed: a Position Sprint runs two to three weeks, a GTM Sprint 90 days. AI visibility work ramps: first optimisations ship week 1, citation changes show in 4–8 weeks, measurable movement by month 3, which is why a managed engagement starts with three months.
Find out where you stand, then fix the marketing behind it.
A 30-minute call opens with specifics about your category, how AI answers for it today, and where the biggest gaps are. If what you need next is positioning, a 90-day go-to-market plan, or the marketing system that runs both, that is the same call.