Built for a world where AI answers before buyers click.
Recommended. Understood. Chosen. In the answer itself.
GrowthPath AI is the agent-driven AI visibility system for B2B tech companies in Europe: agents do the repeated work of getting your brand onto the sources AI answers are built from and described the way you would describe it, and Vlad owns the strategy, the quality bar and every call with you.
The shortlist forms in the answer.
B2B buyers now ask ChatGPT, Perplexity, Gemini, and Google's AI Overviews who to choose. They get a shortlist. They get a recommendation. By the time they reach your site, the decision has mostly been made.
Most marketing teams know this. Few know what to do about it. Monitoring tools show the problem and stop there. Agencies sell hours for what's a systems problem. GrowthPath is the answer to that gap: agent-driven, self-improving, priced on outcomes.
Not an agency. Not another dashboard.
I did not set out to build either one. An agency sells hours, so the work restarts every month and the learning walks out with the people. Software sells you a view of the problem and hands the fixing back to you, which is the part that was hard in the first place.
GrowthPath AI is the third option. It is a system that measures what AI says about you, decides what to do about it, ships the work, and then measures again. What worked becomes a rule the next cycle starts from, so month six is not month one repeated. That is the whole reason it is built as a system rather than sold as a service.
You can run it yourself, starting with the free scan, or you can have us run it with you. It is the same system either way, and what it learns about your market stays with you.
Scaling B2B tech where visibility is a real commercial problem.
A B2B tech or e-commerce purchase runs through a 22-person buying committee (Forrester, 2026). Your sales team reaches two or three. Your marketing reaches maybe six.
Meanwhile, 94% of B2B buyers use LLMs in their buying process. The one surface most stakeholders touch is the AI answer. GrowthPath is built for post-product-market-fit European B2B tech and e-commerce companies where this is already a live commercial problem. US teams are welcome.
What monitoring tools and agencies both can't do.
Structural choices baked into the system. Not marketing claims we could drop tomorrow.
- 12+ yrs
- In B2B tech marketing leadership
- Founder-led
- On every account through 2026
- EU / global
- Built in Europe. Serving worldwide.
Built and led by Vlad Bisceanu.
I built GrowthPath because the B2B marketing playbook that worked for a decade stopped working, and nothing on the market was filling the gap at a price a scaling team could justify. Monitoring tools show the problem and stop there. Agencies sell hours. The AI tools that were supposed to help mostly generate content that makes invisibility worse.
GrowthPath is founder-led through 2026 on purpose. You work with me directly on strategy, on the call, on Slack, reviewing deliverables. Agents do the work at scale; strategy doesn't get outsourced to a junior reading a playbook.
For embedded, ongoing marketing leadership, I also work as a fractional CMO: bisceanu.com.
Take control of what AI is saying about your brand.
If AI is where your buyers form opinions about your category, visibility is now an execution problem. A 30-minute Visibility Review opens with specifics about your category, your current presence, and where the biggest gaps live.